Digital Marketing vs Digital Branding: Key Differences and Similarities
Digital marketing and branding have gained the most popularity in the past few years and are known as one of the most gainful industries.
When the internet came into existence, every industry shifted online, dividing the market into two parts, online and offline.
Witnessing the craze for everything online, creative digital marketing agencies took the advantage of it and started to have their own industry where they assure growth of other businesses online.
Even though traditional marketing holds the power to target the mass audience and talk about a brand, digital marketing and branding agencies are at par with them now.
Business owners often get confused with marketing and branding when it comes to the growth of their business, this guide here is to share the information on how similar and how different they are from each other.
Let’s dig in!
What is Digital Marketing and Digital Branding?
Digital marketing is defined as a collection of procedures and strategies utilised to market a product, service, a brand or company to the public. They are structured to capture leads and convert them into prospective customers.
The first step to marketing is interacting and gaining trust of the customers and persuading them to purchase the products or services that are marketed to them. It is completely customer centric operation.
On the other hand, good branding includes attributes such as quality, commitment, communication, and convenience,and talks about the business objective and mission.
Digital branding is a marketing technique that is completely concentrated on building a name and image for the brand and making it the talk of the town. It actively shapes your brand.
It defines your company and brings a meaning to it. It portrays your mission, your principles, and what distinguishes you from other brands. It refers to your major brand features, like logo, website, and brand style standards.
How different are Digital marketing and Digital Branding?
Both digital marketing and digital branding are often confused with being the same concepts because they sound pretty similar. But that is not true. In today’s digital world, digital branding has gained its own individuality and popularity and is exclusively different from marketing.
- Marketing is structured to promote your product or service, while branding is to actively promote your brand and its objective. Both are focussed on company growth and require great strategies.
- Branding is a way to retain the customer’s interest whereas marketing draws their attention.
- Branding drives recognition and loyalty, marketing drives great sales.
- Marketing strategies depend on other factors and they are periodic. But branding is permanent.
- Branding has an impact on your employees just as much as it does on your target group.
- Branding strategies are permanent but marketing strategies could change with time and the introduction of new products or services.
How Similar are Digital Marketing and Digital Branding?
Despite the differences, digital marketing and digital branding have many points in common. Both are intended to add value to customers, create a reason to buy, use, or share what the company or brand has to offer.
Both are interconnected and in fact without a concrete brand identity, a marketing plan will fail, and without a compelling marketing campaign, no one will care about the brand. While the two are distinctly separate, they also work as one.
Wrapping Up
Marketing is what draws people in whereas branding is what keeps them coming back.
If you are new into business and you require branding methods to establish a place in the market. The primary thing you must focus on is building your clientele which establishes a powerful customer relations but if you already have a business and are struggling with driving traffic to your website or increasing sales, then you need to focus on digital marketing strategies.
